Research library
SEO and marketing statistics
Search, AI, content, social, video, email and conversion data for 2026. Every number links to the organisation that ran the study and carries the date of its data. We don't copy figures from other roundups.
41research pages
5,675primary-source citations
252charts from the original sources
November 2026last updated, refreshed monthly
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SEO Statistics
Search volume, click-through rates, ranking factors, SEO budgets and ROI, and how AI answers are changing organic traffic.
Read all 138 statistics- Google handled 91.1% of worldwide searches in August 2026.
- 68.01% of US Google searches ended without a click in January to April 2026.
- For every 1,000 US Google searches, only 232 clicks reach the open web.
- An AI Overview cuts the top organic result's CTR by 52%, from 20.02% to 9.69%, on US desktop.
Search
How people search, where AI answers take the click, and what earns a ranking.
- Website Speed Statistics Core Web Vitals pass rates by CMS, framework, device and country, page weight, JavaScript and third-party code, CDN and compression adoption, what faster pages earned in conversion and revenue, and what Google says about speed in ranking. 55.9% of origins in Chrome's dataset had good Core Web Vitals in September 2026, up from 53.7% a year earlier.
- AI Chatbot Traffic Statistics Referral visits from ChatGPT, Gemini, Claude, Perplexity and Copilot, AI bot requests, crawl-to-referral ratios, conversion, publisher losses and robots.txt. AI assistants sent 0.43% of visits across 115,254 sites in September 2026, while search sent 26.82%.
- Local SEO Statistics Near-me searches, Google Business Profile, reviews, maps and how local searches turn into visits and calls. 84% of US consumers searched online for a local business in the past three months.
- Link Building Statistics Backlinks and rankings, link costs, outreach response rates and how digital PR earns links. 94% of blog posts get zero links from other websites, in an analysis of 912 million posts.
- B2B SEO Statistics How B2B and SaaS buyers use search, sales cycles, and what organic brings in for B2B companies. 67% of B2B buyers prefer a rep-free buying experience.
- Search Engine Usage Statistics Market share by country and device, how often people search and at what age, default deals and regulation, privacy-focused and national engines, and how social, AI, voice and image search compare. 79.3% of online adults used a search engine each month in Q4 2025, the first reading below 80%.
- AI SEO Statistics AI Overview and AI Mode reach, click-through loss, what AI engines cite and why, how AI-written content ranks, and how SEO teams adopt and measure AI search. AI Overviews cut median click-through rate by 23.1% for the most exposed domains in France within nine days of launching there.
- Enterprise SEO Statistics SEO budgets, team structure and ownership, crawl and rendering limits, international setups and how AI search affects large sites. Enterprise organisations were 2x as likely as smaller ones to run a decentralised SEO structure: 37% against 16% at mid-market firms.
- Video SEO Statistics Where video appears in Google, YouTube as a search engine, video schema and hosting, thumbnails, length and captions, page weight and speed, and video in AI answers. "youtube" is the most searched term on Google in the US, at 85.89 million searches a month.
- Website SEO Statistics Ranking-factor studies and Google's court record, click-through rates by position and SERP feature, titles, internal links, structured data, indexing and crawl health, mobile and security, and what migrations and core updates do to traffic. Text relevance had the highest correlation with Google position at 0.47, ahead of a URL's organic traffic at 0.33.
- AI Search Statistics AI Overviews, ChatGPT and Perplexity usage, AI referral traffic, citations and what they do to organic clicks. Google's AI Overviews have more than 2.5 billion monthly users and AI Mode passed 1 billion within a year of launch.
Content
Budgets, teams, formats and what content and blogs return.
- Content Marketing Statistics Budgets, team sizes, formats, distribution and ROI of content marketing for B2B and B2C teams. Marketing budgets average 7.8% of company revenue in 2026, up only slightly from 7.7% in 2025.
- B2B Content Marketing Statistics How B2B buyers research and consume content, which formats and channels work, budgets, gated leads, thought leadership, sales alignment and AI in B2B content. Gated content registrations fell 8.6% in 2025 to 7.2 million, but demand is still 57.6% above 2021.
- Blogging Statistics How often companies blog, post length, readership, and the traffic and leads blogs bring in. Only 13.9% of content marketers say their blog delivers strong results, the lowest reading in the 13 years Orbit Media has run its blogger survey.
Marketing and advertising
Channels, budgets, advertising, affiliate programmes and what marketing spend returns.
- Affiliate Marketing Statistics Affiliate and partner marketing spend, commissions and payouts, conversion, publisher and creator revenue, tracking loss, disclosure rules and AI. US affiliate spending produced $113 billion in e-commerce sales in 2024, 9.4% of all US e-commerce sales.
- Digital Marketing Statistics Cross-channel digital marketing: ad spend by country and channel, devices and apps, online shopping, programmatic and connected TV, measurement and privacy. The UK digital ad market passed £40bn in 2025, growing 10% against UK GDP growth of 1.4%.
- Marketing Statistics Marketing budgets as a share of revenue, spend by channel, ROI measurement, team size, pay and skills, CMO priorities and small-business adoption. Companies with fewer than 50 employees spend 16.3% of revenue on marketing, against 4.3% at companies with more than 10,000 employees.
- Advertising Statistics Ad spend by region and medium, platform and ad tech revenue, TV, radio, outdoor and print, ad blocking, fraud, regulation and AI in ad buying. Japan's internet advertising passed half of all ad spend for the first time, at 50.2% of the market.
- PPC Statistics Paid search spend, cost per click, click-through and conversion rates, and AI in ad platforms. Google earned $224.5 billion from Search and other properties in 2025.
Email and outreach
Inbox benchmarks, deliverability rules and cold outreach reply rates.
- Email Marketing Statistics Email usage, open and click rates, ROI, personalization and deliverability. Email users will grow from over 4.4 billion in 2024 to over 4.9 billion by 2028.
- Marketing Automation Statistics Marketing automation adoption, budgets, tools, workflows, AI agents and returns. Only 28.51% of EU businesses used CRM software in 2025, the system most marketing automation runs on.
- Sms Marketing Statistics Text message volumes, click and revenue rates, consent law, carrier limits and fees, health results, RCS and MMS. Americans exchanged nearly 2.2 trillion SMS and MMS messages in 2024, 42 billion more than in 2023.
- Account Based Marketing Statistics ABM adoption and maturity, ROI and win rates, deal size and sales cycles, target account lists, buying groups, channels, intent data, sales and marketing alignment, measurement and AI. ABM campaigns returned 2.22 times the revenue per dollar of other campaigns in HockeyStack's data.
- Lead Generation Statistics Lead generation channels, cost per lead, conversion from lead to customer and B2B pipeline. 67.1% of US marketing leaders say marketing is primarily responsible for lead generation, while 19.4% say it owns sales.
- Cold Email Statistics Reply rates, follow-ups, personalization, deliverability and the rules that govern cold outreach. The platform-wide average cold email reply rate was 3.43% in 2025, measured across billions of emails.
Conversion
Conversion rates, page speed and what testing programmes win.
- Conversion Rate Optimization Statistics Conversion rates by channel and device, landing pages, page speed and testing programmes. Only 12% of A/B tests produce a statistically significant win on their primary metric.
- Personalization Marketing Statistics How much buyers expect personalization, what it returns, privacy limits and AI-driven personalization. 87% of brand leaders rate their personalization as good or excellent, but only 29% of consumers agree.
AI
How businesses and marketers use AI, what they spend and what it changes.
- AI Statistics AI adoption by businesses and people, spending, models, jobs, trust and regulation. Worldwide spending on AI is forecast to reach $2.7 trillion in 2026, up 49.5% on 2025.
- Generative AI Statistics Generative AI adoption, enterprise spend and funding, models and compute, productivity, jobs, hallucination and regulation. Enterprises spent $37 billion on generative AI in 2025, up from $11.5 billion in 2024.
- Chatgpt User Statistics How fast ChatGPT grew, who uses it (age, gender, education, income, countries), work and personal use, what people ask, what they pay, how it compares with rival assistants and how far people trust it. Men and women are equally likely to use ChatGPT: 44% of each in February 2026.
- AI Usage Statistics How consumers, workers, developers and companies use AI: frequency, tools, tasks, industries, company size and unapproved use. 25% of US adults use AI every day, up from 19% a year earlier.
- Generative AI In Marketing Statistics How marketers use generative AI by task, how much content it produces, what it costs, what it returns, and how audiences and brands respond. 85% of AI-using marketers say they produce content faster, and only 2.5% say AI slowed them down.
- AI In Education Statistics Student and teacher use, school and government rules, cheating and detector accuracy, controlled learning trials, edtech funding, market forecasts and access gaps. 95% of UK undergraduates used AI in 2026, and 12% put AI-generated text directly into assessed work, up from 3% in 2024.
- AI In Healthcare Statistics Hospital and clinician use, patient attitudes, FDA-authorised devices, AI scribes, diagnostic accuracy, investment, safety and regulation. 71% of US hospitals used predictive AI built into their health record in 2024, up from 66% in 2023.
- AI Marketing Statistics How marketers use AI across ads, personalization, analytics and budgets, and what it returns. Generative AI's share of marketing activities tripled in two years, from 7.0% in 2024 to 22.4% in 2026.
Method
How these pages are sourced
- 01
Primary sources only
Each number is traced to the company, regulator or research team that produced it. Pages that republish other people's data are not cited.
- 02
Every link opened
Each source URL is loaded and the figure and its date are confirmed on the page before the stat goes in. Stats that fail are dropped.
- 03
Refreshed monthly
Sources are re-checked every month and superseded figures replaced. The updated date moves only when the content changes.
Quoting a figure? Link to the page or the original study. Each page ends with a ready-made citation, and logos and company facts are in the press kit.
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