SEO and marketing statistics
Search, AI, content, social, video, email and conversion data for 2026. Every number links to the organisation that ran the study and carries the date of its data. We don't copy figures from other roundups.
SEO Statistics
Search volume, click-through rates, ranking factors, SEO budgets and ROI, and how AI answers are changing organic traffic.
Read all 138 statistics- Google handled 91.1% of worldwide searches in August 2026.
- 68.01% of US Google searches ended without a click in January to April 2026.
- For every 1,000 US Google searches, only 232 clicks reach the open web.
- An AI Overview cuts the top organic result's CTR by 52%, from 20.02% to 9.69%, on US desktop.
Search
How people search, where AI answers take the click, and what earns a ranking.
- Local SEO Statistics Near-me searches, Google Business Profile, reviews, maps and how local searches turn into visits and calls. 84% of US consumers searched online for a local business in the past three months.
- Link Building Statistics Backlinks and rankings, link costs, outreach response rates and how digital PR earns links. 94% of blog posts get zero links from other websites, in an analysis of 912 million posts.
- B2B SEO Statistics How B2B and SaaS buyers use search, sales cycles, and what organic brings in for B2B companies. 67% of B2B buyers prefer a rep-free buying experience.
- PPC Statistics Paid search spend, cost per click, click-through and conversion rates, and AI in ad platforms. Google earned $224.5 billion from Search and other properties in 2025.
- AI Search Statistics AI Overviews, ChatGPT and Perplexity usage, AI referral traffic, citations and what they do to organic clicks. Google's AI Overviews have more than 2.5 billion monthly users and AI Mode passed 1 billion within a year of launch.
Content
Budgets, teams, formats and what content and blogs return.
- Content Marketing Statistics Budgets, team sizes, formats, distribution and ROI of content marketing for B2B and B2C teams. Marketing budgets average 7.8% of company revenue in 2026, up only slightly from 7.7% in 2025.
- Blogging Statistics How often companies blog, post length, readership, and the traffic and leads blogs bring in. Only 13.9% of content marketers say their blog delivers strong results, the lowest reading in the 13 years Orbit Media has run its blogger survey.
Email and outreach
Inbox benchmarks, deliverability rules and cold outreach reply rates.
- Email Marketing Statistics Email usage, open and click rates, ROI, personalization and deliverability. Email users will grow from over 4.4 billion in 2024 to over 4.9 billion by 2028.
- Marketing Automation Statistics Marketing automation adoption, budgets, tools, workflows, AI agents and returns. Only 28.51% of EU businesses used CRM software in 2025, the system most marketing automation runs on.
- Lead Generation Statistics Lead generation channels, cost per lead, conversion from lead to customer and B2B pipeline. 67.1% of US marketing leaders say marketing is primarily responsible for lead generation, while 19.4% say it owns sales.
- Cold Email Statistics Reply rates, follow-ups, personalization, deliverability and the rules that govern cold outreach. The platform-wide average cold email reply rate was 3.43% in 2025, measured across billions of emails.
Conversion
Conversion rates, page speed and what testing programmes win.
- Conversion Rate Optimization Statistics Conversion rates by channel and device, landing pages, page speed and testing programmes. Only 12% of A/B tests produce a statistically significant win on their primary metric.
- Personalization Marketing Statistics How much buyers expect personalization, what it returns, privacy limits and AI-driven personalization. 87% of brand leaders rate their personalization as good or excellent, but only 29% of consumers agree.
AI
How businesses and marketers use AI, what they spend and what it changes.
- AI Statistics AI adoption by businesses and people, spending, models, jobs, trust and regulation. Worldwide spending on AI is forecast to reach $2.7 trillion in 2026, up 49.5% on 2025.
- AI Marketing Statistics How marketers use AI across ads, personalization, analytics and budgets, and what it returns. Generative AI's share of marketing activities tripled in two years, from 7.0% in 2024 to 22.4% in 2026.
How these pages are sourced
- 01
Primary sources only
Each number is traced to the company, regulator or research team that produced it. Pages that republish other people's data are not cited.
- 02
Every link opened
Each source URL is loaded and the figure and its date are confirmed on the page before the stat goes in. Stats that fail are dropped.
- 03
Refreshed monthly
Sources are re-checked every month and superseded figures replaced. The updated date moves only when the content changes.
Quoting a figure? Link to the page or the original study. Each page ends with a ready-made citation, and logos and company facts are in the press kit.
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