Choose All That Apply What Does Your Backlink Profile Measure
Choose all that apply: what does your backlink profile measure? This question has more than one correct answer, because a backlink profile describes several things at once. It measures how many unique referring domains link to your site and how much authority those domains carry. It measures topical relevance, meaning how closely the linking pages relate to your own content. It measures anchor text distribution, the mix of branded, URL, generic and keyword anchors people use when they link to you. It measures link velocity, the rate at which new links appear and old ones disappear. It also measures placement: whether links sit inside the body of an article or in footers, sidebars, directories and profile pages. No single number captures all of that. Domain rating and referring domain counts are useful shorthand, but a site with many links from unrelated pages can rank below a competitor with far fewer links from its own niche, because search engines weigh context and not just volume. Reading a profile well means looking at these dimensions together.
How the Choose All That Apply What Does Your Backlink Profile Measure works
To measure each one, use a backlink tool such as Ahrefs, Semrush or Moz, plus the Links report in Google Search Console. Referring domains and their authority come straight from the tool’s overview. Relevance takes manual review: open a sample of linking pages and ask whether they cover your topic or a neighbouring one. For anchor text, export the anchors report and group the entries. If exact-match keywords dominate, the profile looks built rather than earned. For velocity, look at the new and lost referring domains chart over the last year and watch for sudden spikes. For placement, check whether the links you value most are editorial, inside paragraphs, or sitting in boilerplate areas that Google gives less weight. Once you have the picture, the weak spots are usually clear. A common one is strong numbers on one dimension and thin coverage on another, such as plenty of domains but few from your own market. Write the findings down per dimension so the next review can show what changed.
Measurement only shows the gaps. Fixing them is a separate job, and that is where most audits stall: a quarterly report lists the problems, then months pass before anyone does outreach. The gap most worth closing is usually relevance, and the most relevant pages are often the listicles, roundups, reviews and comparison articles in your market that already mention your competitors. Getting added to one improves several of the measures above at once, with a new referring domain from your niche, an anchor chosen by the editor and a placement inside the body of an article. BlazeHive automates that outreach for €99/mo. It searches Google for those competitor-mentioning articles, keeps the real ones, sorts them by domain rating, verifies the site owner and sends one personal pitch per article asking to be included as another option. Replies are labeled Interested or Not interested. Keep measuring alongside it, because your profile changes as you publish new content and target new keywords, and last quarter’s snapshot will not show what you need now.
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