See which tools get named instead of yours
We check which tools Google and AI answers name for searches like “best [category] software”, and show you where a competitor appears and you don’t.
Software company SEO
SEO Agency for Software Companies
SEO agency for software companies: we help people evaluating tools find yours on Google and in AI answers. We fix your marketing site, write feature, integration, and comparison pages, and earn mentions on sites buyers read.
$10M+ In ranked keyword value
1,500+ Page-one keywords
100% Satisfied clients
SEO for software companies 01 02 03 04 05 06
What we do for your software company
Fix what hides your pages from Google
JavaScript-heavy pages, docs on a separate subdomain, broken links from old launches. We find the pages Google can’t index or read, and fix them.
Say what your software does, plainly
We replace slogans with plain feature and pricing pages: what your software does, who it’s for, how setup works, and what it connects to.
Pages for how buyers compare software
Alternatives, comparison, integration, and use-case pages. For example, “[competitor] alternatives”, “[you] vs [rival]”, or “[category] software for agencies”.
Get named on sites buyers already read
Roundup articles, “best [category] tools” lists, integration partners’ blogs, and industry sites that AI answers quote. We ask them to mention and link to you.
Show what search brings in
We track where you show up on Google and in AI answers against named competitors, your Search Console numbers, and demo requests and other enquiries from search.
How it works
You approve the plan, we do the work
- Step 1
We look at where you stand
We review your site, the searches your buyers make while picking a tool, and which competitors show up for them today.
- Step 2
We agree on what to do first
We choose a short list of fixes and pages that fit your product, your sales cycle, and your budget. Nothing starts until you agree.
- Step 3
We do the work
We fix the site, write the pages, and contact sites for mentions. Your team approves each page before it goes live.
- Step 4
You see the results
You see how you moved against rivals on Google and in AI answers, and which demo requests came from search. Then we plan the next pages.
See if AI recommends your software
Enter your website. We check whether AI answers name you or your competitors when buyers ask for tools like yours, and where you could show up.
Software SEO questions
Questions software teams ask
100% refund if you’re unhappy with the results.
Tell us within your current billing month and we refund it in full. Everything we published stays live on your site.
When should a software company start SEO?
Once you can say who your product is for and why people pick it over the alternatives. If your positioning is still moving, we start with a few comparison and alternatives pages, which reach people who are already choosing a tool.
How much does SEO for software companies cost?
We give you a price once we have looked at your site and the tools you compete with. It depends on what needs fixing, how many feature and comparison pages you need, and how crowded your category is. There is no commitment before the call.
Can SEO work for a new or small software company against bigger names?
It can, if you go after the right searches. Big vendors hold broad terms like “CRM software”. A smaller tool has a better shot at specific searches, like alternatives to one competitor or software for one job. We can’t promise a ranking or a date, because that depends on your category.
Will you work alongside our product marketers and developers?
Yes. A product marketer usually sets priorities with us, and a product manager or engineer checks drafts so feature details stay accurate. When a fix touches your site code or docs setup, we write it up for your developers or make the change ourselves, whichever you prefer.
Do we approve pages before they go live?
Yes. Nothing goes live without your sign-off, unless you ask us to publish on our own. Every page stays on your website.
How do you show progress?
You see how often AI answers name your tool next to rivals, where you appear on Google for comparison and alternatives searches, clicks and impressions from your Search Console, and the demo requests and other enquiries that came from search. Each number shows its source.
How does the refund guarantee work?
If you are unhappy with the results, tell us within your current billing month and we refund it in full. No forms and no exit interview. The pages we published stay live on your site either way.
Free consultation
Get your product on the shortlist
Send us your site and the competitors you lose deals to. We’ll show you where buyers compare you, and which of those searches to start with.
100% refund if you’re unhappy with the results.