Link Building For Non-profit Sites
Link building for non-profit sites means earning links to a charity’s website from other sites, so the organization shows up when people search for its cause, its services or ways to donate and volunteer. Non-profits usually have small marketing budgets and compete in search with large charities, media sites and commercial brands. They also have an advantage most businesses don’t: partners, funders, local government, schools and news outlets often have a reason to link to a charity that does real work in their community. The most relevant links come from organizations that share the cause, such as foundations, coalitions, universities and community groups. Those links tell Google what the organization is about, and they send visitors who already care about the issue.
How the Link Building For Non-profit Sites works
In practice, link building for non-profit sites works through relationships the organization already has. Start with partners and sponsors: many have a partners or community page and will add a link if you ask. Grant funders often publish lists of the organizations they support. Event pages, volunteer listings, local news coverage of a campaign and resource pages that collect help for a specific problem are all natural places for a link. Publishing something useful helps too, for example local data on the issue you work on or a guide for the people you serve, because other sites cite that kind of page. Keep anchor text natural, usually your organization’s name, and stay away from paid links and link swaps, which put a charity’s reputation at risk along with its rankings.
The hardest part is time. Most small non-profits have no one assigned to outreach, so finding the right sites, writing to them and keeping track of replies falls behind other work. If your organization competes with other charities or service providers that appear in roundups and lists, such as resource guides for your city or lists of programs for a cause, those articles are worth pitching. BlazeHive’s backlink outreach automates that part for €99/mo. It searches Google for articles that mention the organizations you name as competitors, keeps the real articles, sorts them by domain rating, verifies the site owner and sends one personal pitch per article asking to be included. Replies are labeled Interested or Not interested. Partnerships and press still need a person, and that is where your team’s time is best spent.
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