What is LLM SEO?

LLM SEO is the practice of optimizing content so large language models cite it in their answers. When someone asks ChatGPT, Claude, or Perplexity for a recommendation, LLM SEO decides whether your brand is in the reply.

An LLM in marketing terms is the model behind AI chat and AI search. The LLM version of SEO goes by several names: GEO, AEO, AI SEO. Same goal, slightly different framing.

The tactics are concrete. Answer questions directly in the first sentence, keep one topic per page, publish facts worth quoting, and hold consistent brand descriptions across the web so models learn what you do.

Purpose-built LLM SEO software automates that page format for you.