Is SEO still relevant with AI?

SEO is still relevant with AI, and in a specific way it matters more. AI Overviews and chat assistants answer informational questions directly, so generic advice posts are losing clicks. That part of SEO really is shrinking.

Buyer searches behave differently. Someone typing best crm for real estate agents still clicks through, compares, and signs up. That is the part of SEO that AI cannot absorb, because the searcher wants a product, not a paragraph.

AI assistants also cite sources. ChatGPT, Claude, and Perplexity quote pages that answer one question cleanly, which is classic SEO craft. The channel widened. The skill stayed the same.

That is the approach behind BlazeHive's AI for SEO content pages, built to rank and to be quoted.