ROI Calculation in Sales
See if your sales campaigns are profitable. Calculate ROI to know what’s working and what’s not.
How the ROI Calculation in Sales works
Enter campaign costs and revenue generated. Get your ROI percentage and profit to optimize your sales efforts.
Many sales campaigns lose money despite generating revenue. This calculator shows which campaigns actually increase profits.
How it works
Tutorial
Sales ROI measures how much profit you generate from sales and marketing campaigns. A good sales ROI is typically 5:1 or higher, meaning you make $5 in revenue for every $1 spent on sales efforts.
Use the calculator above for quick ROI analysis, or follow this guide to calculate sales ROI manually.
The Formula
| Component | Formula |
|---|---|
| Total Campaign Costs | Marketing + Sales Labor + Tools + Overhead |
| Revenue Generated | All sales from the campaign |
| Cost of Goods Sold | Product/service delivery costs |
| Gross Profit | Revenue – Cost of Goods Sold |
| Net Profit | Gross Profit – Campaign Costs |
| ROI Percentage | (Net Profit ÷ Campaign Costs) × 100 |
Step-by-Step Example
Let’s calculate ROI for a B2B sales campaign.
Step 1: Calculate Campaign Costs
| Cost Item | Amount |
|---|---|
| Email Marketing Platform | $2,500 |
| LinkedIn Ads | $8,000 |
| Sales Team Time (200 hrs × $75/hr) | $15,000 |
| Content Creation | $3,500 |
| CRM & Tools | $1,800 |
| Total Campaign Costs | $30,800 |
Calculation:$2,500 + $8,000 + $15,000 + $3,500 + $1,800 =$30,800
Step 2: Calculate Revenue Generated
| Sales Metric | Value |
|---|---|
| New Customers Acquired | 12 |
| Average Deal Size | $18,500 |
| Total Revenue | $222,000 |
Calculation:12 × $18,500 =$222,000
Step 3: Calculate Cost of Goods Sold
| Cost Component | Amount |
|---|---|
| Product/Service Delivery (40% of revenue) | $88,800 |
| Customer Onboarding | $6,000 |
| Support & Service | $4,200 |
| Total COGS | $99,000 |
Calculation:$88,800 + $6,000 + $4,200 =$99,000
Step 4: Calculate Gross Profit
| Component | Amount |
|---|---|
| Total Revenue | $222,000 |
| Cost of Goods Sold | -$99,000 |
| Gross Profit | $123,000 |
Calculation:$222,000 – $99,000 =$123,000
Step 5: Calculate Net Profit
| Component | Amount |
|---|---|
| Gross Profit | $123,000 |
| Campaign Costs | -$30,800 |
| Net Profit | $92,200 |
Calculation:$123,000 – $30,800 =$92,200
Step 6: Calculate ROI
| Component | Value |
|---|---|
| Net Profit | $92,200 |
| Campaign Costs | ÷ $30,800 |
| ROI Decimal | 2.994 |
| ROI Percentage | 299.4% |
Calculation:($92,200 ÷ $30,800) × 100 =299.4%
Additional Metric: Revenue-to-Cost Ratio
| Component | Value |
|---|---|
| Total Revenue | $222,000 |
| Campaign Costs | ÷ $30,800 |
| Revenue Ratio | 7.2:1 |
Calculation:$222,000 ÷ $30,800 =7.2(every $1 spent generated $7.20 in revenue)
Bottom Line:This campaign generated$92,200 in profitfrom a$30,800 investment, delivering an ROI of299.4%.
What This Means
An ROI of 299% means you nearly tripled your money – for every dollar invested, you got back $2.99 in profit plus your original dollar. The 7.2:1 revenue ratio is excellent and well above the 5:1 benchmark. This campaign is highly successful and worth scaling up. Track ROI across all campaigns to identify your most profitable channels and tactics, then double down on what works and cut what doesn’t.
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