Seo Agency For Hotels
Hotels lose 15-25% of every booking to OTAs like Booking.com and Expedia, yet 60-80% of reservations flow through these platforms because hotel websites don’t rank for their own property names or location searches. Direct booking strategies require ranking for ‘[hotel name]’, ‘[city] hotels’, ‘[landmark] hotels near me’, and long-tail queries like ’boutique hotels [neighborhood]’ or ‘pet-friendly hotels [area]’. The challenge: competing against billion-dollar OTA marketing budgets (Booking.com spends $5B annually) while implementing hotel-specific schema markup, managing review signals across platforms, optimizing for Google Hotel Ads integration, and structuring content for both transactional booking intent and inspirational travel research. Our AI finds agencies with proven hotel client portfolios showing direct booking ratio improvements from 20-30% to 45-60%+, understanding of property management system integrations, and revenue-focused metrics beyond vanity traffic numbers.
How the Seo Agency For Hotels works
Tell us your property type (independent, boutique, chain, resort, serviced apartments), star rating, location, average room rate, and current OTA dependency percentage. Our AI evaluates agencies on hospitality-specific credentials – examining case studies with direct booking increases, review markup implementation (star ratings in SERPs), Google Hotel Ads integration experience, and understanding of seasonal search patterns for your market type. You’ll see which agencies work with hotel PMS systems for real-time rate optimization in search results, have experience reducing OTA commission drain, understand the difference between business traveler versus leisure searcher optimization, demonstrate local pack dominance for ‘[city] hotels’ searches, and can prove revenue impact not just traffic growth.
OTAs dominate paid search and have invested decades in SEO authority – you cannot outspend Booking.com’s billion-dollar acquisition budget. However, you can own searches for your hotel name (surprisingly, many hotels rank below OTAs for their own brand), dominate ‘hotels near [your landmark]’ local searches, and capture long-tail niche queries like ‘hotels with EV charging [city]’ that OTAs don’t optimize granularly. Generic SEO agencies optimize for ‘best hotels [city]’ (impossible rankings) instead of bookable inventory terms that convert. Hotel specialists understand that one percentage point shift from OTA to direct bookings can mean thousands in monthly commission savings, focus on review acquisition strategies that boost local pack rankings, and optimize for the entire guest journey from research to post-stay reviews. Wrong hire wastes £3k-8k monthly on vanity metrics while OTA commissions continue draining 20% of revenue.
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