Questions To Ask Seo Agency
87% of businesses report dissatisfaction with their SEO agency within 12 months, primarily because they hired based on promises rather than verifiable capabilities. The average company wastes $45,000-120,000 on the wrong agency before switching, losing 6-18 months of potential organic growth. Critical questions separate legitimate agencies from those selling rank tracking dashboards as ‘results’: What specific revenue or lead volume increases have you delivered for clients in our industry? Can you provide client references we can contact? How do you attribute revenue to organic search? Do you guarantee rankings (red flag – Google’s algorithm makes guarantees impossible)? Our AI helps you evaluate agency responses against industry benchmarks, identifying evasive answers that indicate inexperience, unrealistic promises that signal desperation for clients, and data-driven responses demonstrating real expertise.
How the Questions To Ask Seo Agency works
Prepare your evaluation criteria: industry vertical, current organic traffic baseline, specific business goals (leads, sales, brand awareness), and budget range. Our AI provides question frameworks organized by agency capability areas – technical SEO competence (ask about Core Web Vitals optimization approach, how they handle JavaScript rendering, experience with your CMS platform), content strategy (how do you identify content gaps, what’s your approach to keyword cannibalization, how do you optimize for search intent), link building methodology (natural outreach vs. PBNs vs. digital PR), and reporting transparency (what KPIs do you track, how often do you report, can you demonstrate revenue attribution). You’ll see which questions reveal agency depth versus surface-level knowledge, how to evaluate case study authenticity, and red flags indicating black-hat tactics or unrealistic timelines.
Asking the wrong questions leads to hiring based on charisma rather than capability. Agencies that can’t answer ‘How do you handle algorithm updates?’ or dodge ‘What’s your typical timeline to results?’ lack experience. Those promising ‘Page 1 rankings in 30 days’ use black-hat techniques that will get you penalized. The right questions reveal whether agencies understand your business model (B2B agencies asking about sales cycle length vs. B2C asking about transaction value), have realistic expectations (legitimate agencies cite 4-6 months to meaningful results, not instant rankings), and use ethical tactics (natural link building vs. link schemes). Cost of wrong questions: You hire an agency that looks impressive in pitch meetings but delivers traffic without conversions, uses risky tactics that trigger penalties, or simply lacks expertise in your vertical. Proper vetting through strategic questions prevents wasting $50k-150k and 12+ months on an agency that can’t deliver business results.
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