Turo ROI Calculator
Calculate returns from sharing your car on Turo including rental income, expenses, and depreciation.
How the Turo ROI Calculator works
Analyze Turo rental income against depreciation, maintenance, insurance, cleaning, and time investment costs.
Turo can generate income, but accelerated wear, depreciation, and time costs often surprise new hosts.
How it works
Tutorial
Sharing your car on Turo can generate income, but hidden costs like accelerated depreciation, increased maintenance, insurance, and time investment often surprise new hosts. Calculating true ROI requires accounting for both the rental income and the faster wear on your vehicle. Some cars profit on Turo while others barely break even.
Use the calculator above to analyze your specific vehicle, or follow the steps below to calculate Turo ROI yourself.
The Formula
| Component | Formula |
|---|---|
| Annual Gross Revenue | Daily Rate × Rental Days × (1 – Turo Fee) |
| Annual Costs | Depreciation + Maintenance + Insurance + Cleaning + Time |
| Annual Net Profit | Gross Revenue – Annual Costs |
| ROI Percentage | (Annual Profit ÷ Vehicle Value) × 100 |
Step-by-Step Calculation
Let’s analyze a Turo car sharing investment realistically.
Step 1: Calculate Annual Gross Revenue
Estimate realistic rental income:
| Metric | Value |
|---|---|
| Daily Rental Rate | $75 |
| Rental Days per Year (50% utilization) | 180 |
| Gross Rental Income | $13,500 |
| Turo Fee (25%) | -$3,375 |
| Net Revenue | $10,125 |
Calculation:$75 × 180 = $13,500; $13,500 × 0.25 = $3,375; $13,500 – $3,375 =$10,125
Step 2: Calculate Depreciation Cost
Estimate accelerated depreciation from rental use:
| Factor | Amount |
|---|---|
| Current Vehicle Value | $25,000 |
| Normal Annual Depreciation (10%) | $2,500 |
| Additional Rental Depreciation (5%) | $1,250 |
| Total Annual Depreciation | $3,750 |
Calculation:($25,000 × 0.10) + ($25,000 × 0.05) = $2,500 + $1,250 =$3,750
Step 3: Calculate Maintenance Costs
Account for increased wear and tear:
| Expense | Annual Amount |
|---|---|
| Oil Changes (more frequent) | $200 |
| Tire Replacement (accelerated) | $300 |
| Brake Service | $250 |
| Cleaning Supplies | $180 |
| Repairs/Touch-ups | $400 |
| Total Maintenance | $1,330 |
Calculation:$200 + $300 + $250 + $180 + $400 =$1,330
Step 4: Calculate Insurance Costs
Include additional insurance:
| Insurance Item | Annual Cost |
|---|---|
| Increased Personal Auto Insurance | $400 |
| Commercial Host Insurance | $600 |
| Protection Plan Gaps | $200 |
| Total Insurance Costs | $1,200 |
Calculation:$400 + $600 + $200 =$1,200
Step 5: Calculate Time Investment Cost
Value your time for hosting activities (180 rentals per year):
| Activity | Time per Rental | Annual Hours | Value at $15/hr |
|---|---|---|---|
| Cleaning (45 min) | 0.75 hrs | 135 hrs | $2,025 |
| Coordination/Handoff (30 min) | 0.50 hrs | 90 hrs | $1,350 |
| Admin/Photos/Listing (15 min) | 0.25 hrs | 45 hrs | $675 |
| Total Time Cost | $4,050 | ||
Calculation:(135 + 90 + 45) hours = 270 hours; 270 × $15 =$4,050
Step 6: Calculate Total Annual Costs
Sum all Turo-related expenses:
| Cost Category | Annual Amount |
|---|---|
| Depreciation | $3,750 |
| Maintenance | $1,330 |
| Insurance | $1,200 |
| Time Investment | $4,050 |
| Total Annual Costs | $10,330 |
Calculation:$3,750 + $1,330 + $1,200 + $4,050 =$10,330
Step 7: Calculate Annual Net Profit
Subtract costs from revenue:
| Component | Amount |
|---|---|
| Annual Net Revenue | $10,125 |
| Total Annual Costs | -$10,330 |
| Annual Net Profit | -$205 |
Calculation:$10,125 – $10,330 =-$205
Step 8: Calculate ROI Percentage
Calculate return on vehicle value:
| Step | Calculation | Result |
|---|---|---|
| Divide profit by vehicle value | -$205 ÷ $25,000 | -0.0082 |
| Convert to percentage | -0.0082 × 100 | -0.82% |
Calculation:-$205 ÷ $25,000 = -0.0082; -0.0082 × 100 =-0.82%
Final Answer:The Turo hosting ROI is-0.82%(negative return)
What This Means
Once all costs are properly accounted for-especially depreciation and time-many Turo operations barely break even or lose money. To achieve positive ROI, you need higher rental rates, better utilization (65%+), or a fully paid-off vehicle. Turo works best for cars you rarely use, not as a primary investment.
Every Business Needs Backlinks, Including Yours.
Meet the smartest link building tool ever made
BlazeHive matches your pages with relevant sites, finds the exact
paragraph to place your link, and verifies placement
automatically. Build backlinks while earning credits for linking
to others.
Your first step was Turo ROI Calculator; your next step is easier SEO with BlazeHive.
AI-Powered Niche Matching
Get matched with relevant sites automatically Our AI analyzes your content and finds websites in your exact niche that actually want to exchange backlinks. No random link farms, no irrelevant sites, just quality matches with 97%+ topical relevance so every backlink builds real authority.
Automated 24/7 Link Building
Your backlink profile grows while you sleep BlazeHive runs continuously, matching you with new relevant sites as they join the network. More matches mean more backlinks, higher rankings, and growing organic traffic, all without manual outreach, follow-ups, or agencies charging $5K/month.
First Backlink in Under 7 Days
Stop waiting months for outreach results Most users get their first quality backlink within a week of joining. No cold emails with 2% response rates, no waiting 3-6 months for agency deliverables. Just AI matches delivered daily so you can start building authority immediately.
Credit-Based Fair Exchange
Earn credits by giving, spend credits to receive Give backlinks to relevant sites and earn credits based on your domain authority. Use those credits to get backlinks from sites you need. Fair value exchange means no one gets exploited higher DA sites cost more credits, new sites get incentive pricing.
