How to Calculate Pre Money Valuation
Calculate pre-money valuation for fundraising. Understand how valuation affects founder ownership.
How the How to Calculate Pre Money Valuation works
Learn valuation methods including VC method, comparable companies, and scorecard approach. Calculate pre-money value and understand dilution impact.
Pre-money valuation determines how much equity you give up in fundraising. Master the calculation to negotiate better terms.
How it works
Tutorial
Pre-money valuation determines your company’s worth before investors add new capital-it directly controls founder ownership. If investors put in $2 million at an $8 million pre-money valuation, they own 20% post-money ($2M / $10M). But if they invest $2 million at $3 million pre-money, they own 40%-double the ownership. Understanding pre-money calculation helps you negotiate favorable terms that preserve meaningful ownership.
Pre-money valuation uses methods like the VC method (based on exit projections), comparable company analysis, scorecard method (comparing to similar startups), and milestone-based approaches. Learning these techniques helps founders justify valuations credibly and understand investor thinking.
The Basic Methods
| Method | Formula | Best For |
|---|---|---|
| VC Method | Pre = (Exit Value / ROI) – Investment | Revenue-stage startups |
| From Post-Money | Pre = Post-Money – Investment | When post agreed first |
| Scorecard | Pre = Avg Comp × Weighted Factors | Early-stage comparison |
| Ownership Target | Pre = (Investment / Target %) – Investment | Investor perspective |
Step-by-Step Example
Scenario:SaaS startup raising $3M Series A, projecting $50M exit in 5 years, $2M current revenue, comparables valued at 8-12x revenue
Step 1: VC Method
| Component | Value | Explanation |
|---|---|---|
| Projected Exit Value | $50M | Year 5 estimate |
| Investor Target ROI | 10x | Series A expectation |
| Investment Amount | $3M | Capital raising |
| Required Ownership | ($3M × 10) / $50M | 60% |
| Post-Money | $3M / 0.60 | $5.0M |
| Pre-Money (VC) | $5.0M – $3M | $2.0M |
Step 2: Comparable Company Method
| Factor | Calculation | Result |
|---|---|---|
| Current Revenue | Annual recurring | $2.0M |
| Comparable Multiples | Similar SaaS | 8-12x |
| Lower Range | $2M × 8 | $16.0M |
| Upper Range | $2M × 12 | $24.0M |
| Stage Discount | Early stage risk | -40% |
| Adjusted Range | After discount | $9.6M – $14.4M |
| Pre-Money (Comps) | Midpoint | $12.0M |
Step 3: Negotiate Final Valuation
| Method | Pre-Money | Dilution @ $3M |
|---|---|---|
| VC Method | $2.0M | 60% (harsh) |
| Comparables | $12.0M | 20% (favorable) |
| Compromise | $7.0M | 30% |
| Likely Range | $6-8M | 27-33% |
| Post @ $7M Pre | $7M + $3M | $10M |
| Investor Ownership | $3M / $10M | 30% |
| Founders Retain | Remaining | 70% |
What This Means
The VC method suggests $2 million pre-money (60% dilution) because investors demanding 10x returns on $3 million need 60% ownership to make $30 million from a $50 million exit. However, comparable company analysis supports $9.6-14.4 million valuation based on your $2 million revenue and typical 8-12x SaaS multiples (discounted for stage). The final pre-money will likely land at $6-8 million through negotiation.
At $7 million pre-money, raising $3 million creates $10 million post-money with 30% investor ownership and 70% founder ownership. This is reasonable Series A dilution-more favorable than the 40-50% typical of weaker positions. Understanding both methods helps you negotiate: “Our comparables justify $12 million, you’re modeling $2 million based on aggressive return requirements-let’s meet at $7 million.” The difference between $5 million and $8 million pre-money is 15 percentage points of ownership-potentially worth millions at exit.
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